Huddle founders Andy McLoughlin and Alastair Mitchell have something that Box CEO Aaron Levie badly wants. And it’s not the $51 million in new funding they announced yesterday, a car with a steering wheel on the right side or even a British accent.
It’s having his company recognized as an Enterprise Content Collaboration platform provider or, in other words, a Software-as-a-Service (SaaS) solution that goes beyond file sharing and not only gets the right information to the right people but also gives them the tools they need to achieve their goals, all in one place.
Levie didn’t tell us this, of course. But Box, in its S-1, which was updated this week, calls itself an “a cloud-based, mobile-optimized Enterprise Content Collaboration platform that enables organizations of all sizes to easily and securely manage their content and collaborate internally and externally”. Ask the modern worker what Box is, and if they’re familiar with it, they’ll tell you it’s the Dropbox for business, which may be a whole other problem.