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How to Win the Small Business Social Media Time Challenge

How to Win the Small Business Social Media Time Challenge

Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are often unavailable in a small business. Social media doesn’t provide a clear cut cause and effect return on investment. There is a need to participate because customers and prospects are using the platform but at what cost?

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