March 11, 2015
The biggest value to brands and people within Meerkat is to engage viewers through video. It’s been proven that videos gain higher engagement on social media than photo or text copy. Uses for Meerkat can be around product launches (think Apple iWatch), to build awareness and relevance around a brand campaign by leveraging social media influencers and even news media shows or personalities to drive mobile viewers back to a TV set or website experience. Think Omni-channel marketing.