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How to Target the Lazy Web User (and We Are All Lazy)

How to Target the Lazy Web User (and We Are All Lazy)

We are all pretty well-trained web users. Like a mouse in a maze, you can find your way to the login, the main menu, and the contact information. Here's the conundrum: you want your site to be easy to navigate for the lazy users who are used to finding their cheese in the same place every time, but you also want your site to be unique and interesting.

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