“The secret of success is to do the common things uncommonly well.” — John D. Rockefeller
The question I hear most often from clients in all industries is how do I “succeed” with DAM — how do I make it a successful system and provide real and meaningful benefits to the organization?
The short answer is that there is no “silver bullet” as to what success is. Success means many things to many people. In many ways, success is having the cognitive capacity to internalize what success may be, and then having the strength to achieve that success and applying that in all that you do. Success in DAM starts by defining what your customers and business want to do with digital assets and then creating the plan to achieve it. What DAM success is not is buying the software and hardware and then pushing the button; DAM is far more than that.