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How to Succeed in Customer Service in 140 Characters or Less

How to Succeed in Customer Service in 140 Characters or Less

“70% of companies ignore customer complaints on Twitter.” This oft-cited statistic, from a 2011 study by Maritz Research and evolve24, is even more incredible when you consider that the same study found that nearly 85% of customers “liked” or “loved” when a company responded to them.

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