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How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

How to Simplify and Increase the Complexity of Your MarTech Stack at the Same Time

Yes, the title of this article is a bit of an oxymoron. It’s also an apt description of what today’s technology marketers are challenged to do.  
On the one hand, marketers are tasked with simplifying their stacks to reduce costs and improve productivity.

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