
Whatever your view is towards Content Shock—whether you’re ready for it with new content formats, believe distribution or earned media should be our new focus, or just want to write it off as a buzzword—the reality is that the Internet is saturated with content and long-form text will likely be the first to get ignored. Yet copywriters have consistently managed to engage and convert with what’s likely today’s least loved content format. There must be something to that.
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