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How to Measure the ROI of Your White Papers (the Right Way)

How to Measure the ROI of Your White Papers (the Right Way)

A few weeks ago, we hosted a webinar with our friends at DoxIQ to discuss the importance of white papers in marketing (yes, they’re still relevant!). Michael Feng, co-founder and CEO of DoxIQ, teamed up with J.D. Peterson, SVP of marketing here at Scripted, and myself to explore the heart of the white paper debate: ROI.

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