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How to Measure the Effectiveness of Your Content #CMWorld

How to Measure the Effectiveness of Your Content #CMWorld

How to Measure the Effectiveness of Your Content #CMWorld

CLEVELAND, Ohio  – When it comes to measuring the effectiveness of content, most marketers would love a simple formula (“X + Y = Success!” comes to mind).
Unfortunately, measuring content  does not lend itself well to this simple equation.  There are too many variables for any single formula to take into account.

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