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How to Measure Instagram Traffic, Leads and Sales [INFOGRAPHIC]

How to Measure Instagram Traffic, Leads and Sales [INFOGRAPHIC]

Brands have started using their Instagram posts to drive traffic to their profile’s bio section — hence the ubiquitous “Click the link our bio!”  When users click a URL in a brand’s bio, they are usually directed to content the brand recently promoted on their Instagram account. The challenge has been that brands use their Instagram profiles to promote a variety of content, but they’re only given one live link to work with. The limitation means most brands update the URL in their bio periodically — sometimes every day. There are downsides to this practice.

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