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How to Market Without a Business Development and Marketing Team

How to Market Without a Business Development and Marketing Team

One of the biggest struggles we’ve seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don’t have a dedicated marketing team. In a lot of cases there may be one or two people that have marketing responsibilities in addition to their other duties and therefore don’t have a lot of time or marketing knowledge to help expand their firm’s growth strategically. However, there are several things that firms can do in lieu of having a market department that will not require them to abandon their marketing altogether.

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