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How to (Legally) Benefit from Olympic Buzz – Without Being a Sponsor

How to (Legally) Benefit from Olympic Buzz – Without Being a Sponsor

How to (Legally) Benefit from Olympic Buzz – Without Being a Sponsor

The Olympics are in full swing, and if you’re a marketer looking to get a piece of the action: listen up. You don’t need to be a sponsored partner to boost your brand awareness during the games.
For real.
To be sure, the International Olympic Committee (IOC) has stringent

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