Companies of all size—from small businesses to Fortune 100 corporations—are starting to take their content creation and marketing seriously. Whether that’s because they know quality content is part of Google’s algorithm for SEO or because they’ve heard that content marketing is “in” right now doesn’t matter. The important thing is that businesses today are mindful of creating content as part of their marketing strategy. The only problem is that quality often times takes a backseat to quality, and in today’s world of content overload, that’s not a good thing. Use this post as a guide to creating shareable content.