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How to Get the Full Value from your MAP Software in 2015

How to Get the Full Value from your MAP Software in 2015

Author: MarketingProfs, Marketing Automation, Marketing Strategy.

A marketing automation platform (MAP) is a significant investment, yet few marketers get the full value. They limp through the year with a barely used MAP, and are then hard-pressed to justify the expense during the next year’s budget review.

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For parties interested in marketing automation, marketing automation platform, MAP, demand generation, lead generation.

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