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How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

How To Disappoint Customers on Social Media: A Cautionary Twitter Tale

We all have stories where engaging with a brand on social media has helped to turn a negative experience into a positive, memorable event – a story we tell with pride to others. But success for these brands depends on much more than simply setting up their Twitter handle and inviting people to ‘tweet us.’

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