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How to Create Powerful B2B Advocates [INFOGRAPHIC]

How to Create Powerful B2B Advocates [INFOGRAPHIC]
March 11, 2015
The most important type of advocates are your customers. And if you’re running a B2B or SaaS business, revenue is most likely coming from subscriptions. By managing the relationship with your customers to help them achieve success (this process is defined as “Customer Success Management”), you can reduce churn AND create customers who are likely to refer your business to others.

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