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How to Create Effective Facebook Ads by Being Ridiculously Personal

How to Create Effective Facebook Ads by Being Ridiculously Personal

The first step to creating an effective Facebook ad is building a buyer persona, but Facebook targeting doesn’t have to stop there. Once a buyer persona has been created, it is possible to slice it into sub-categories based on more specific interests and hobbies. This post shows how to create super personal Facebook ads by creating hyper-specific target groups.

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