Multi-task much? A recent study conducted by Microsoft Corporation found that the average human now has a shorter attention span than a goldfish. A goldfish can focus for nine seconds; people are down to a mere eight seconds. With so much information coming at us from screens of all sizes, this news shouldn’t surprise us. So, what exactly does this mean for marketers? One thing it means is that brands must strive to fully understand their readers when creating and/or sharing content. If not, their readers will quickly seek out – and find – other brands that offer them the content they prefer. Column Five’s infographic for Marketo, explains why publishing “bite-sized,” or “snackable” content is a popular (and effective) content marketing strategy.