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How to compare paid search and organic search without sounding foolish

How to compare paid search and organic search without sounding foolish

Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe.

The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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