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How to Communicate Complex Ideas With Visuals: David McCandless's Information Design

How to Communicate Complex Ideas With Visuals: David McCandless's Information Design

Marketers and advertisers might have something to learn from McCandless because of how his work communicates complex ideas with very little effort from his viewers. “People across a range of industries, not just science, are struggling with their communication because their output doesn’t compete with what people see on a day-to-day basis,” McCandless told Guernica. “Some of the commercial work I do is helping people to improve their presentations and add some design thinking.”

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