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How to Capitalize on the Lifetime Value of Your Mobile Users

How to Capitalize on the Lifetime Value of Your Mobile Users

Knowing the lifetime value of mobile users can be invaluable as it can impact the acquisition, engagement and monetization strategy of an app. A good way to measure engagement and loyalty of an app user is tracking their potential lifetime value (LTV). While LTV is a term that can be defined in many different ways and is perhaps overused in the app industry, it is indeed a very important metric that app developers must track.

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