Wit is a gift, true, but you don’t need to be Rob Delaney in order to be funny online. In fact, when we’re talking about being funny online, maybe what we’re really talking about is being creative online. The definition of wit, after all, is “keenly apt expression that awakens amusement.” Therefore, you need not make sidesplitting jokes in order to have success in this category on social. Getting your audience to smile at your cleverness might be enough. And if the end result is no more boring content, you might consider that a win.