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How to be a Smartass Marketer with Carro Ford [Book Review]

How to be a Smartass Marketer with Carro Ford [Book Review]

With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox for today’s hybrid-marketer.

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