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How to Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

How to Avoid a Fumble With Your Brand's Super Bowl Social Media Engagement

Every year, brands roll out the big social media guns on Super Bowl Sunday. And every year, a brand or two get a touchdown, most brands are largely ignored, and some end up investing time and effort in poorly conceived strategies that give those brands a notch in the “Loss” column.

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