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How To Assign Value to Your Brand's Digital Properties

How To Assign Value to Your Brand's Digital Properties

What most marketers do: Using paid search analytics tools, advertisers have the ability to attribute every cent spent by a paid search campaign to a visitor transfer and, if they’re wise, a number of conversions. How you can do it: In addition to paid search analytics metrics, there are various tools that can help you attribute value to your digital channels.

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