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How the Emotional Power of Color Can Tap into Your Audiences' Brains

How the Emotional Power of Color Can Tap into Your Audiences' Brains

Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains, and also the brains of monkeys.

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