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How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

How the Digitization of Everything Is Forcing CMOs and CIOs to Evolve

Companies need to understand what customers want to accomplish, the motivations behind their actions – and be able to provide meaningful responses, at scale, across a growing spectrum of channels. Each time a vendor does this well, it raises the collective bar of customer expectations, until someone does it better.

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