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How Social Marketing Is Redefining the Super Bowl

How Social Marketing Is Redefining the Super Bowl

Would you spend $4 million to reach 100-million people for thirty seconds? For brands buying their way into the Super Bowl, this hefty price tag means that companies are trying to get the most bang for their advertising buck. Enter social media. Now the Super Bowl has become a month-long media circus, as it allows marketers to reach their audience like never before.

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