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How Social Listening Is the New (and Improved) Focus Group

How Social Listening Is the New (and Improved) Focus Group
March 04, 2015
Using DataRank analytics, a billion-dollar brand analyzed conversation to find out what people were specifically calling out as safety issues. Instead they found that much of the negative sentiment was directed at other consumers, condemning their lack of safety precautions in using the product and wrongfully blaming the brand.

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