Social gaming and social networking have had an enormous impact on the mobile gaming industry. They have influenced everything from how games are designed to how players interact with them. But developers are betting big that mobile gaming can grow beyond that. The latest in advanced mobile technology, like Qualcomm’s Snapdragon processor, has made it possible for game designers to take off the shackles. Today’s titles are more robust, complex, and rich in gameplay than ever before. The notion that mobile games and console games are to be forever separate is already an outdated one. By appealing to the casual and hardcore gamer alike, can mobile games account for half of the market before the decade is over? How about ever? Only time will tell.