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How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

How Social Data Helped Jaguar and GM Navigate Troubling Brand Sentiment

Incorporating social data into market research can massively impact a company’s marketing initiatives. It enables market researchers to ask better questions, using relevant language, and it helps structure new research models. And data-backed recommendations are always preferred to mere personal hunches. Both General Motors (GM) and Jaguar discovered the mighty power of social data in recent years.

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