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How Omni-Channel Marketing Shapes the New Buyer's Journey

How Omni-Channel Marketing Shapes the New Buyer's Journey
With the rapid growth of digital consumption and what seems like daily proliferation of social media channels, marketers are faced with more choices than ever when considering how they want to reach the consumer. From their cell phone to the desktop to an in store visit, we are entering an omni-channel world, where consumers seek an omni-channel experience.

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