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How Much of Your Audience Is Fake? Or Are Your Ads Mostly Being Viewed by Bots?

How Much of Your Audience Is Fake? Or Are Your Ads Mostly Being Viewed by Bots?

A study suggest that $6.3 billion of ad spend a year is wasted on fake traffic, or clicks that appear to be views but are actually the work of software. An investigation showed that sometimes as little as 20% of views are actually human.

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