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How Marketing Content Wastes Money

How Marketing Content Wastes Money

Docurated has confirmed what many marketing people already suspect: only a small percentage of that content you create is actually being used in the sales process.

In fact, according to the soon to be released survey of 1,2141 sales and marketing professionals, 90 percent of the content marketing departments produce is never used by sales people. What’s more,  56 percent of salespeople prepare their own content.

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