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How Marketers Can Capitalize on the Coming Internet of Things

How Marketers Can Capitalize on the Coming Internet of Things

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The so-called Internet of Things? Fugetaboutit … at least for a while. The Internet of Things refers to a world where everyday physical objects are connected to the Internet and are able to identify themselves to other devices.

According to new research from Forrester, the concept is well developed, but the reality is  three to five years away. But the delay is a good thing:  it gives marketers a chance to optimize the Internet of Things for customer engagement.

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