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How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit employs a bilateral approach to online customer care, focusing separately on social media and communities, though both groups report up through the same department. Fitbit does a lot of customer listening in both, and the team has a system to “incorporate all of our great customer feedback into the products and services we develop.”

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