Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself.
One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns. The company just released a solution that enhances Google Analytics real time reports to provide a more comprehensive view of visitor behavior.
It does this via the Visual Editor, a user interface overlay that allows analysts to highlight the website and app elements that users click and enter custom fields. The Visual Editor is available as a Chrome browser extension. The results from the tagged elements appear among the dimensions in the Google Analytics reports.