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How Do You Make Sense of Too Much #MarTech?

How Do You Make Sense of Too Much #MarTech?


Scott Brinker probably didn’t shock any participants at the MarTech conference in San Francisco this week.

In fact, it seemed, he reiterated a lot of what they already know.

The marketing technology landscape is evolving rapidly. There are twice as many companies in the space now — nearly 2,000 — than last year. MarTech is a hot topic in the business world. 

But Brinker, co-founder and chief technology officer of ion interactive, the author of the Chief Marketing Technologist blog and a CMSWire contributing author, seemed to get their attention anyway.

“Marketing today isn’t about getting buyers to picture your narrative. It’s about getting them to experience it,” he said.

And that’s really what the two-day conference was: It was an experience, a chance to bring together more than 1,000 delegates and 65 exhibitors to share problems, solutions and ideas about a cluttered tech space.

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