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How Do CMOs Use Twitter?

How Do CMOs Use Twitter?

Twitter is a marketers platform. Succinct and purposeful (at least it should be to be successful on the platform) Twitter can be a tool to perfect a marketers communication skills. Hence why this study, which analyzed the Twitter messaging of 1,034 CMOs in B2B and B2C sectors, is a good bit of data to look at and process. The analysis focuses on more than 131,000 messages sent to figure out how CMOs engage with people, their brands and influencers.

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