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How Data-Driven Marketers Determine Which Channels to Scale Up or Down

How Data-Driven Marketers Determine Which Channels to Scale Up or Down

In the 2014 NFL season, Dallas Cowboy's running back DeMarco Murray had an unquestionably good season. He ran for nearly 2,000 yards behind a terrific offensive line. At the end of the season when his contract was up, the challenge for general …

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