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How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

How Chevy's Latest Campaign Embraces #THENEW Era of Digital Personas

Chevrolet recently debuted a hashtag-driven campaign, #THENEW. The accompanying 60-second ad, debuting during the Opening Ceremonies of the Olympics, highlights those updated definitions, featuring a diverse range of people with their families and friends.

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