Brought to you by NGT Marketing Group

How Beiersdorf approaches econometric modelling for a complete picture of …

How Beiersdorf approaches econometric modelling for a complete picture of …

He says that marketing analytics are important to give an idea of the role of media/marketing activities in driving sales. “It splits out promotions, TV, press, whatever dollar investment is occurring across the long term,” he says. “The issue with

6
Like
Save
  • Tags: -
  • Categories: Uncategorized

Comments

Write a comment

The Marketing Digest: Brought to you by NGT Marketing Group LLC

Enjoy this blog? Please spread the word :)

RSS
Follow by Email
Facebook
Facebook
LinkedIn