For more people to see your posts, your B2b Facebook posts need “likes” shares and comments, collectively known as “engagement”. This concept should drive every single post you make for your business’ page. Facebook marketing can be particularly tricky for B2Bs, who do not have the traditional consumer customer base. Luckily, B2B marketing is my expertise. Here are my top tips for B2B small businesses to beat the organic reach problem on Facebook.