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How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

How B2B Brands Can Reduce Cost per Lead by up to 85 Percent [CASE STUDY]

B2B marketers across all verticals are constantly challenged with driving qualified leads to hand off to Sales, all while making sure that cost per lead (CPL) is optimized – the less the CPL, the better. As a result, an entire ecosystem of tools, strategies and tactics are at marketers’ fingertips today.

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