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How Advertisers Are Tracking Their Ad Dollars Using Hashtags: Lessons From The Super Bowl

How Advertisers Are Tracking Their Ad Dollars Using Hashtags: Lessons From The Super Bowl
February 15, 2015
The Super Bowl is a huge event, but it’s not just about the football. It is the most-watched event in America (with this year’s Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million viewers), and advertisers are eager to tap into these attentive viewers.

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