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How a Nonprofit Raised $41k on Twitter in 24 Hours Without Trying

How a Nonprofit Raised $41k on Twitter in 24 Hours Without Trying

Serendipitous giving happens all the time, but occasionally social media fuels a philanthropic goldrush that even the most carefully planned and executed campaign could not have delivered. As the polar vortex and a dire forecast descended upon the Midwest last week, Peter Dunn, a personal finance expert based out of Carmel, Indiana, had an idea.

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