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How a Google Analytics change may be skewing your view of SEO’s value

How a Google Analytics change may be skewing your view of SEO’s value

Columnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics — and details how to fix this issue.

The post How a Google Analytics change may be skewing your view of SEO’s value appeared first on…

Please visit Search Engine Land for the full article.

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