Marketers trying to deliver more personalized digital experiences to their customers might be interested in Hippo’s latest announcement — the release of Hippo CMS 10.
With this release, Hippo executives say they’ve moved out of the category of foundation technology focused on productivity, to a solution designed to drive ROI based on content performance.
“As it is today, WCM is a foundation technology,” said Tjeerd Brenninkmeijer, CMO and co-founder of Hippo. “It has always been about providing a toolset to deliver content in a personalized way to all of these different channels.”
With Hippo 10, he added, marketers now become accountable for what they do with content management and how it drives the bottom line.