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Here's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix

Here's Why Oracle Paid Over $1.2 Billion for Acquiring Datalogix

In December 2014, Oracle Corp. had acquired the leading marketing analytics firm Datalogix for a then-undisclosed sum (Read: Oracle Acquires Datalogix, Strengthens Presence in Cloud Advertising Business). According to a recent report by the Wall Street …

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